Method Park Sees an 186% ROI as a Result of the US Market Access Center's Revenue Generation Services
As one of the leading software consulting companies in Germany, Method Park (http://www.methodpark.com) specializes in software engineering processes and software quality assurance. The company provides training for international certifications in software testing (ISTQB) and software process improvement models such as ISO/IEC 15504 (SPiCE). In 2005, Method Park expanded its global presence by establishing a US subsidiary at the US Market Access Center's (http://www.usmarketaccess.com) facilities in San Jose, and has been utilizing the various services of the US MAC ever since.
Method Park's challenge was two-fold. First, the company needed a low-cost and reliable personnel to maintain customer relationships and provide support to seminars held in San Francisco. Second, they required an active lead generation campaign to grow their existing US customer base.
Solution: Virtual Client and Revenue Generation Services
With Revenue Generation Services, US MAC consultants addressed all of Method Park's issues. Devoting 20-30 hours per week, US MAC consultants handled all aspects of the sales cycle, from lead generation to the actual sale and post-sale customer support. The US MAC utilized its proprietary database of leads to access the primary customer targets: software quality assurance professionals and human resources executives. The US MAC also provided follow-up support to leads generated from software testing trade shows, as well as providing assistance at the trade shows themselves.
During this process, consultants provided strategic recommendations on marketing collateral and website presentation, and also took the initiative to develop new marketing strategies via an extensive online campaign.
Concurrently, the US MAC maintained existing relationships with Method Park and provided support at ISTQB and SPiCE training seminars. This included preparation, training support, and follow-up for each seminar.
Results
Within seven months, Method Park has seen dramatic results from this engagement. As of February 2006, the results of the Revenue Generation Services are as follows:
- ROI of 186% including corporate accounts with Delphi, Robert Half International, JM Family Enterprises, and the Software Development Forum. These sales were crucial for Method Park America to become profitable and self-sustaining.
- Development of new consultant contacts in the US as potential partners.
- Development of partnerships with local universities such as Stanford University and San Jose State University.
The US Market Access Center assists companies and government entities interested in accessing the United States market by providing in-depth Market Assessment and Strategy reports, Revenue Generation Services, and US Home Offices. The US Market Access Center's team includes former CEOs and Marketing VPs of Silicon Valley and US companies who work to help our clients make a good initial impression in the US market, ensuring them profitability and success.
For more information, please contact Omar Mencin:
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or visit our website at http://www.usmarketaccess.com.